Apple TV+ streaming share falls barely

Apple TV+ accounted for 8% of the US streaming market within the third quarter, down barely from the earlier quarter, in response to analysts.

Whereas it was solely a modest drop, the streaming service fell simply behind a few of its rivals, together with Disney+ and Hulu. Now it is additional again.

Apple TV+ market share drop within the third quarter of 2024

It is easy to overestimate the affect of streaming providers. Cable and tv proceed to symbolize virtually 50% of the viewers in the USA, whereas streaming represents solely 41%in response to Nielsen. Netflix represents solely 7.9% of the entire viewers, for instance.

However Apple TV+ is now not the small slice of streaming it was once. As famous, it represented 8% of the entire within the third quarter of 2024, in response to Simply look. The earlier quarter it was at 9%. Viewership grew steadily all through 2024 after which declined beginning in July.

That places the service barely behind Paramount+ (9%) and Hulu (10%), however the development of Disney+ (12%) means Apple is now effectively behind that rival.

Nonetheless, Apple’s streaming service has improved considerably in reputation. Apple TV+ had simply 4% of the US market within the third quarter of 2021For instance.

The combat on the prime

Nevertheless, Apple is much behind the massive guys. Prime Video (22%) and Netflix (21%) dominated the US streaming market within the third quarter of 2024.

“Prime Video managed to take care of its first place, with a 1% benefit over Netflix,” JustWatch analysts famous. “In the meantime, Max is managing to remain forward of its primary opponents, Disney+ and Hulu.”

JustWatch says: “We primarily based our report on the 13 million JustWatch customers within the US who choose their streaming providers, click on on streaming gives, and bookmark titles as watched.”