Making a complete view of buyer information in Atlan
The Energetic Metadata Pioneers collection options Atlan purchasers who’ve accomplished a complete evaluation of the Energetic Metadata Administration market. Passing on what you have discovered to the following information chief is the true spirit of the Atlan group! That is why they’re right here to share their hard-earned insights into an evolving market, what makes up your fashionable information stack, revolutionary use instances for metadata, and extra.
On this installment of the collection, we meet Nevenka Perisic, Information Architect at Optimizely, a world digital expertise chief serving to over 10,000 companies enhance buyer lifetime worth, enhance income, and develop their manufacturers by way of its flagship platform, Optimizely One. Nevenka shares how Optimizely’s information providers crew went from retaining information in silos after a number of mergers to utilizing Atlan as a complete resolution for managing information.
This interview has been edited for brevity and readability.
May you inform us just a little about your self, your background and what attracted you to Information & Analytics?
I work as a Senior Information Architect at Optimizely and joined over a yr in the past. My purpose is to deliver information and its understanding to purchasers, serving to them see its worth for the enterprise.
Whereas learning science in school, a number of tasks uncovered me to databases. This expertise allowed me to develop important expertise, as one alternative led to a different.
My coaching proved invaluable because it helped me keep targeted and structured to know information and respect the actual insights it supplies, distinguishing between uncooked information and the worth that may be derived from it.
Optimizely is a digital expertise platform supplier that goals to be a one-stop store for entrepreneurs. Our flagship product, Optimizely One, is the trade’s first working system for entrepreneurs, enabling groups to attach each step of the advertising lifecycle by way of a single, unified workflow, to allow them to higher promote their advertising. merchandise digitally. Many corporations lack the talents, sources or time to deal with this, and that is the place Optimizely comes into play. We assume that burden and provide customized options for every consumer. Many main manufacturers are already Optimizely clients and work intently with us to ship worth.
After I joined Optimizely, the corporate was going by way of main modifications, together with a number of mergers, which created the problem of bridging silos and figuring out the place information was saved. I turned a part of Information Companies, a newly established central perform liable for managing analytics and supporting our frequent information platform at Snowflake. The crew was small, nevertheless it grew as we recruited extra members. Now, we’re targeted on constructing a contemporary information stack to attach Optimizely groups which have historically labored in isolation.
May you describe Optimizely’s journey with Atlan up to now?
I used to be liable for implementing the platform, coordinating with Atlan and the info engineering crew to deliver the Optimizely occasion on-line. I designed the preliminary implementation plan with the assistance of Atlan, describing the phases, person tales and quick and long-term aims.
To have interaction the enterprise, we wanted one thing tangible, so we began integrating Atlan with key information sources. We shortly built-in all of our main techniques, incomes recognition from Atlan as certainly one of their quickest purchasers to finish this course of. Native connectors, resembling Salesforce, have allowed us to take full benefit of Atlan’s capabilities, and we’re working with Atlan to combine techniques with out native connectors to develop entry to features resembling information lineage, consumption, and different metrics.
What are the use instances you’ve created with Atlan? Who will get worth from it?
We built-in information sources, glossaries and dictionaries, and labored with superior customers who shortly noticed worth as a result of they had been already aware of the software program. We are actually selling this worth to enterprise customers who nonetheless rely closely on spreadsheets, a course of we’re actively implementing. I dealt with the technical integration, made all information sources out there, offered coaching so customers might discover the info and establish helpful options, and helped information the event of Atlan to maximise the worth of the catalog.
I see Atlan not simply as a knowledge catalog, however as a group of knowledge artifacts. Our imaginative and prescient is to attach information flows, processes and information high quality on high of the lineage offered by Atlan. Our purpose is to supply a complete resolution for customers who come to Atlan and say one thing like: “I want this for a particular venture. Can I deliver collectively all of those information artifacts with attributes linked to the proper phrases, glossaries, and information flows?“That’s our purpose.
We’re nonetheless constructing it as it’s a enormous process, however we’ve got made progress and customers are beginning to acknowledge its worth and actively work together with us.
What do you hope to realize with Atlan sooner or later?
We wish to be certain that all the things our crew wants to know our clients is on the market in Atlan as our information property matures.
We’re not there but, so we’re limiting publicity for now as a result of there’s nonetheless a whole lot of work to be performed. We have made a whole lot of progress in Atlan, however we have to rigorously contemplate expose significant information with out creating an unusable swamp. Our intention is to offer dependable and credible info inside Atlan.
Photograph by Davide Baraldi in unpack
