November 14, 2024
UPDATE
Apple debuts The Weeknd: Open Heartsthe primary immersive music expertise of its type for Apple Imaginative and prescient Professional
At this time, Apple launched The Weeknd: Open Hearts, a shocking immersive music expertise from the seven-time diamond-certified artist, accessible completely on Apple Imaginative and prescient Professional for a restricted time. open hearts is captured in Apple Immersive Video, a rare 180-degree multimedia format that leverages ultra-high-resolution immersive video and spatial audio to place viewers on the heart of the motion. Viewers journey alongside the artist on an electrifying sonic journey as he makes his manner by way of a surreal and disturbing city panorama. Followers are invited to observe the immersive expertise in its entirety and benefit from the magic of spatial computing by reserving a Apple Imaginative and prescient Professional Demo at your native Apple Retailer beginning tomorrow, November 15.1 Customers can expertise open hearts free now with the Apple TV app on Apple Imaginative and prescient Professional.
“Apple Immersive Video brings The Weeknd’s artistic imaginative and prescient to life in a complete new manner with open heartsan revolutionary music expertise accessible solely on Apple Imaginative and prescient Professional,” stated Tor Myhren, vice chairman of Advertising and marketing Communications at Apple. “With Imaginative and prescient Professional, followers expertise storytelling in methods not attainable earlier than: with immersive visuals and spatial audio that make them really feel like they’re proper in the course of the motion. “That is an thrilling leap ahead in how music and know-how come collectively to ship memorable experiences to followers, and we’re proud to collaborate with The Weeknd to make it a actuality.”
open hearts was directed by Anton Tammi and closely impressed by the long-lasting downtown Los Angeles skyline. Tammi additionally directed the official music video for Hurry tomorrowThe lead single, “Dancing Within the Flames,” was filmed fully on an iPhone 16 Professional Max by Erik Henriksson and edited on a Mac.
Apple Immersive Video revolutionizes the best way followers get pleasure from music performances and The Weeknd: Open Hearts is the most recent installment within the rising catalog accessible on Apple Imaginative and prescient Professional totally free. Live performance for oneApple’s subsequent immersive music expertise launching globally on Friday, November 22, invitations followers to get pleasure from intimate performances from the world’s largest artists. By way of a set recorded at Air Studios in London along with her 20-piece band, singer-songwriter RAYE, winner of six BRIT Awards, gives her mixture of R&B, jazz and pop to viewers from the very best seat in the home. The set may even be accessible as a brand new EP, accessible on Spatial Audio completely on Apple Music.
Final month, Apple debuted Submergedthe critically acclaimed immersive quick movie, written and directed by Oscar-winning filmmaker Edward Berger. new episodes of Journey and wildlife will premiere in December, adopted by new episodes of Limitless, Excessiveand Purple Bull: huge wave browsing in 2025.
Availability
- Apple Imaginative and prescient Professional is on the market in all Apple Shops and the Apple Retailer on-line at Australia, Canada, mainland china, Hong Kong, France, Germany, Japan, Singaporehe United Kingdomand the US., and can be accessible in South Korea and the United Arab Emirates beginning Friday, November 15.
- New Apple Immersive Video episodes and films debut in US English with extra language subtitles. Title availability varies by nation or area.
- Customers in mainland China can entry choose Apple Immersive Video titles from the Migu Video and Tencent Video apps, which can be found to obtain totally free within the App Retailer for Apple Imaginative and prescient Professional.
- Customers in Australia, Canada, Hong Kong, France, Germany, Japan, Singapore, South Korea, the United Arab Emirates, the UK, and the US can get pleasure from a free demo of Apple Imaginative and prescient Professional at their Apple Retailer native and see all of the immersive music. video, The Weeknd: Open Heartsbeginning Friday, November 15.
Press contacts
Zach Kahn
Apple
Andrea Schubert
Apple
Apple Media Helpline
