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Monday, November 25, 2024

Introducing the Modern Applications GTM Kit – Catapult your VMware-based modern cloud services


Enterprises are increasingly leveraging cutting-edge solutions such as containers, Kubernetes, and advanced data services to improve the scalability, performance, and agility of their applications. As highlighted by the astonishing 325% Growth of Kubernetes-related technologies for IT operations from 2017 to 2022 (EMA Report 2023), it is evident that the development of modern applications is not just a trend: it is a necessity for companies.

Security has become a primary concern, especially when using community tools that could contain malware or vulnerabilities. This security imperative, coupled with the high cost and complexity of commercial cloud solutions, has left many enterprises, both large and SMB, dealing with suboptimal internal integrations in both performance, operations, and security. With rapid growth in adoption, there is a natural knock-on effect in resourcing, skilling, and transitioning enterprise IT resources to manage newer technologies. This often results in the accumulation of technical debt from legacy systems and challenges in finding skills and resources to support the latest initiative technologies, which can have immediate and detrimental effects on business operations and costs.

This is where VMware cloud service providers come in, bridging the gap with VMware Cloud Foundation, offering a holistic turnkey solution, seamlessly integrating infrastructure, Kubernetes and data services platforms, and application layers. VMware Cloud Foundation provides a strong policy-based security posture, whether on-premises, vendor-managed, or in an isolated sovereign deployment environment.

As a VMware cloud services provider, you are uniquely positioned to help businesses:

– Reduce or eliminate your changing resource in-depth training needs.

– Ensure continuous availability and avoid unplanned downtime

– Provide the latest tools to meet strategic business objectives and cloud projects.

Today we are announcing the availability of the Modern Applications Marketing Kit, designed specifically for our VMware Cloud Providers enrolled in the Broadcom Advantage for VMware Cloud Providers program. With this kit, we’ve started the process of creating the necessary sales and marketing assets with ready-to-use artifacts that will power your go-to-market strategies and jump-start your VMware Cloud Foundation ‘modern app’ services.

Our Go-To-Market Kit offers a comprehensive set of assets and resources designed to support your sales and marketing at every stage, from customer enablement, through the sales process, to expression of intent, to your transition into a partnership. successful and a safe sale. with you that unlocks the full potential of modern cloud application services. Download the Modern App Marketing Kit today and position your company at the forefront of the modern application revolution, delivering unparalleled value to your customers and staying ahead of industry trends.

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