threshera possible competitor to TikTok, hopes to capitalize on the potential of a TikTok ban within the US by inviting creators to maneuver their content material from the favored quick video app to their very own. The corporate has now launched an internet site, SaveMyTikToks.comwhich guarantees to backup all of your TikTok movies by importing them to Triller.
The positioning is powered by the client engagement platform. amplify.aithat Triller’s father or mother firm, TrillerNet, acquired in 2021. The deal was initially centered on serving to Triller creators observe and monetize their content material, whereas additionally serving to manufacturers and advertisers match creators’ content material with customers. Customers can now comply with Triller’s phrases after which click on the “Join TikTok Account” button to present Triller (by way of Amplify.ai) entry to their movies, profile info, and extra.
After doing so, the location will ask customers for his or her e mail deal with to inform them when their posts have been downloaded and saved. Customers should then arrange a Triller account and look ahead to directions on learn how to later add their saved content material. The method requires a bit of extra effort than the “click on of a button” that Triller guarantees on the brand new web site.
The January 19 deadline to ban TikTok is approaching, after being signed as regulation by President Biden in April 2024. The measure then gained robust bipartisan help within the Home and Senate over considerations about TikTok’s Chinese language roots; Its father or mother firm is ByteDance, based mostly in Beijing. Lawmakers believed this posed a menace to the nationwide safety of Americans.
Nevertheless, a ban now seems much less probably, on condition that incoming President Trump just lately requested the Supreme Courtroom to place it on maintain as it will intrude with the president’s skill to handle US overseas coverage. (Trump’s courtroom submitting additionally famous that he had 14.7 million followers on TikTok, prompting him to rethink the app’s significance as “a novel medium without spending a dime speech, together with core political speech,” it stated.) .
Nonetheless, TikTok creators have commonly expressed considerations about how the ban will affect their skill to achieve followers and, in the end, their skill to generate revenue by means of creator rewards. promoting income sharingand model associations.
Presently, greater than 543,000 movies are tagged with the hashtag “tiktokban,” for instance, and “tiktokbanned” provides greater than 103,000 extra. (There are additionally many extra movies, however they use much less particular tags like “social media” or just “tiktok.”) Creators have largely been advising their followers to search out them on different, extra established apps like Instagram or YouTube, not Triller or Lemon8. , one other app owned by ByteDance launched in earlier years as a kind of backup plan in case of a TikTok ban.
In fact, it stays to be seen whether or not Triller’s pitch to creators will pan out. Many creators wish to transfer their audiences to different platforms the place they’re already energetic and have a following, fairly than adopting a totally new app.
Triller, what Going public in October 2024 after three failed makes an attempthas seen its shares fall within the weeks and months since, and is at the moment buying and selling at $2.50. He’s additionally concerned in one other lawsuit, this one for not having pay a promissory observe of 35.5 million {dollars}. (The corporate settled a hefty $28 million lawsuit with Timbaland and Swizz Beatz in 2022).
The corporate additionally employed a former TikTok government, Sean Kimas CEO in December 2024 to deal with an app assessment. Kim had beforehand served as TikTok’s head of product from 2019 to 2022, engaged on issues like its For You feed, creator monetization, developer platform, third-party integrations, and extra.
TikTok didn’t reply to a request for remark earlier than publication.
