What an incredible week we had in Los Angeles at Cisco Associate Summit 2024! It was nice to attach with so many companions and colleagues, share concepts and construct relationships that drive our collective success.
Thanks to everybody who participated, whether or not in individual or nearly. Your dedication acquired us right here and your continued assist will maintain us transferring ahead on this thrilling journey.
Ahead as One was our theme this 12 months, targeted on how we ship buyer worth collectively and the way we join and defend clients within the age of AI. The resounding message all through the week was that by leveraging your complete ecosystem, we are able to collectively create distinctive buyer experiences.
Chuck Robbins, our president and CEO, mentioned it nicely: “We’re in a essential turning level as our clients really feel relentless stress to deploy AI infrastructure. “They want our experience and expertise greater than ever, and robust partnerships are important to their success.”
Introducing the brand new Cisco 360 companion program
At Associate Summit, we launched the brand new Cisco 360 Associate Program: one ecosystem, shared success. This program was created with greater than 1,000 hours of suggestions from companions, clients, and business analysts.
It builds on our wealthy legacy of {hardware} and networking whereas evolving with at this time’s shift towards software program, subscriptions and companies. This system helps all sorts of companion fashions, specializing in what issues most: producing worth via go-to-market methods, constructing capabilities, and fascinating deeply with clients. Its portfolio-based framework ensures companions develop with us as we innovate.
The Cisco 360 Associate Program displays international affect, agility and ease and, most significantly, represents our dedication to working collectively and profitable as one ecosystem.
What does this imply to you?
Let me break it down into the three issues that matter most:
Cash. Time. And relationships.
For these of you who’ve established relationships with Cisco, your funding is protected. We’ll offer you instruments and sources to realize predictable profitability, offering long-term stability and success.
You may even have loads of time to make the transition. With 15 months to adapt (earlier than the brand new program takes impact on February 1, 2026), you may transfer ahead at your individual tempo with confidence.
Most significantly, this program is designed with you in thoughts, aligning together with your wants and supporting your development for years to come back.
A brand new technique to measure companion worth
The Cisco 360 Associate Program introduces the Associate Worth Index, a brand new framework to measure your contribution in 4 dimensions:
- Foundational: The maturity of your lifecycle or managed companies practices.
- Capabilities: Your funding in technical and different expertise.
- Efficiency: The way to obtain, retain and renew buyer worth.
- Dedication: The way you join with clients all through their journey.
This strategy ensures that your distinctive strengths, whether or not in safety, networking, collaboration, cloud and AI, companies and observability, and/or throughout a number of portfolios, are acknowledged and rewarded.
Increasing your worth to clients
We need to spotlight the investments and capabilities that differentiate it. That is why we’re introducing two new designations: Cisco Associate and Cisco Most well-liked Associate; and can eradicate the present Gold, Premier and Choose tiers.
These new designations replicate their strengths and dedication to excellence. We’re additionally investing in them to make sure clients acknowledge their worth, making it clear why they need to select you as their companion.
All companion anniversary dates for present buyer expertise roles, ranges, and specializations can be prolonged via February 1, 2026. Throughout the transition interval, in the event you obtain a brand new buyer expertise function, stage, or specialization, Your anniversary date can be set to February 1, 2026no matter when that credential is obtained.
Subsequent-generation specializations and elevated advantages
The shift from conventional structure specializations to solution-based specializations will proceed as we transition to the Cisco 360 Associate Program. We’ll develop next-generation specializations that will let you differentiate your technical experience extra deeply inside a particular portfolio or throughout portfolios; Sooner or later, these specializations can be out there to our Cisco Most well-liked Companions.
Get began at this time
We’ve got some fascinating rapid steps out there for you:
We’re happy to announce the primary specialization targeted on AI. He Specialization in Cisco AI-ready infrastructure options was designed to satisfy the demand for superior Cisco AI infrastructure options, delivered by professional Cisco companions. This new specialization positions you to ship the enterprise outcomes that matter most at this time.
For managed service suppliers (MSPs), we have additionally added two new Specializations in Cisco Powered Companies:
- Safe Entry/Safety Service Perimeter (SSE)
- Industrial OT Security
These will assist you to meet the rising market demand for security-focused managed companies, whereas driving development with differentiated options.
Lastly, we encourage you to coach on the most recent safety and observability options out there within the present Cisco Associate Program and Splunk Partnerverse. To assist your investments, we’re happy to announce cross-program companion specializations. These specializations, out there November 20, 2024, will defend Splunk companion investments and permit Cisco companions to increase their expertise and attain extra clients.
Evolving incentives
To enhance your profitability and competitiveness, we’re increasing our vary of advantages provided. You may profit from a mix of upfront reductions and back-end rebates aligned with the worth you convey to clients.
As we introduced at Associate Summit ’23, our flagship rebates (VIP, Lifecycle Incentives, and Cisco Companies Associate Program (CSPP)) can be integrated into the brand new Cisco Associate Incentive, which presents the identical rewards with a extra streamlined strategy.
We’ve got expanded the client analysis incentive to cowl networking and collaboration along with safety. These proactive assessments not solely determine new alternatives but additionally improve buyer loyalty and speed up deal approvals.
The Carry out Plus program now presents much more methods to earn, with larger pay ranges and rewards for development in mid-market clients and architectures.
Lifecycle incentives additionally proceed to evolve, including new incentives for enterprise networking, safety, and information facilities, plus new buyer expertise use instances like Duo. We have simplified monitoring with a brand new one-step view within the Fund Supervisor, making it simpler to foretell earnings.
Wanting ahead
Over the subsequent 15 months, we are going to implement this system in a phased strategy, beginning with a concentrate on the Safety portfolio and offering deeper insights into your group’s worth index. We’ll then implement further indexes for Collaboration, Networking, Cloud and AI, Companies and Observability, all accessible within the Associate Expertise Platform (PXP).
The Cisco 360 Associate Program displays every little thing we have heard from you: your concepts, challenges, and ambitions. We all know that predictable development drives your means to innovate, make investments, and create significant buyer outcomes. And we’re dedicated to your profitability, supplying you with the instruments and sources you might want to unlock new alternatives.
let’s join
I sit up for connecting with lots of you within the coming months via advisory boards, occasions, and one-on-one conversations. For extra particulars, go to the brand new 360 Associate Program Web page to seek out tons of sources and registration hyperlinks for upcoming Cisco 360 Associate Program webinars. It’s also possible to ship an e mail [email protected] with feedback and questions.
And, in the event you missed my BIS 05 breakout session at Associate Summit, or need to see it once more, test it out on November 12 when it goes stay on the web site. Associate Launch Expertise platform.
Collectively, we are going to transcend assembly buyer expectations – we are going to exceed them!
Unsure you need to assure this profitability forecast, particularly in writing?
Watch the BIS 05 breakout session at Associate Summit at Associate Launch Expertise
We might love to listen to what you suppose. Ask a query, remark under, and keep linked with #CiscoPartners on social media.
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