The Huawei Cloud Media & Leisure Summit was held immediately in Amsterdam, bringing collectively {industry} leaders from world wide.
The summit targeted on leveraging AI to revolutionize the media and leisure (M&E) {industry} and nurture an ecosystem that guarantees a extra vibrant and affluent future.
Jacqueline Shi, President of Huawei Cloud World Gross sales and Advertising and marketing Service, delivered the keynote speech. He highlighted the transformative affect of AI on the media {industry} by redefining your complete content material chain, from creation and distribution to consumption. To embrace such transformation, Huawei Cloud supplies a whole answer primarily based on highly effective cloud computing, KooVerse world cloud infrastructure, and cutting-edge synthetic intelligence. Specifically, MetaStudio is a digital content material manufacturing channel that enhances media networks to enhance the effectivity, intelligence and safety of companions’ operations. Shi additionally reaffirmed Huawei Cloud’s dedication to driving innovation and sharing its deep expertise and industry-leading practices with media organizations world wide. Along with its world clients, Huawei Cloud will open a brand new chapter for the M&E {industry}.
Jamy Lyu, President of Huawei Cloud Media Companies, adopted with a speech titled “Constructing AI-Native Media Infrastructure for a Smarter Media Business.” The spotlight was the launch of the brand new Huawei Cloud E³ multimedia providers for brand spanking new effectivity, a brand new expertise and a brand new evolution. Huawei cloud media providers will assist the M&E {industry} obtain this trifecta by driving the effectivity of content material manufacturing, redefining content material distribution for a premium expertise, and evolving into highly effective monetization to harness the potential of second progress curve.
Lyu famous that more and more mature AI is reshaping the M&E {industry}, the place cloud and AI are revolutionizing content material manufacturing. He then defined how MetaStudio stays on the forefront of that revolution. AI digital human creation, AI video translation (with authentic voices preserved), and AIGC-based video playback assist customers generate content material higher and quicker. For instance, digital people created in MetaStudio cut back the manufacturing cycle of quick movies from days to minutes. Able to talking greater than 20 languages with 98% lip-sync accuracy, MetaStudio’s digital people have spanned many industries. AIGC-based video playback reduces the time required for animation manufacturing from months to weeks. Prospects solely have to submit 30 photographs of a particular artwork model to obtain coaching, and AI will permit them to shortly publish and monetize animated works. With AI video translation, multilingual dubbing that beforehand took months can now be accomplished in days. The characters within the translated video not solely retain the timbres, feelings and tones of the unique video, but in addition synchronize their lip actions as in the event that they had been actually talking the opposite language.
For a brand new expertise, to facilitate larger real-time interplay in a dwell broadcast, Huawei Cloud Low Latency Dwell (LLL) works with the inner real-time transport protocol (RTP) to restrict the latency to 500 ms and cut back the freeze frames. by 10%. Video interactivity is improved as viewers can chat collectively in a dwell room, reasonably than merely liking movies. To forestall adverts from interrupting video playback, Huawei Cloud leverages codec and AI recognition to seamlessly merge focused adverts into the actual scene.
For a brand new evolution, Huawei cloud media providers leverage wealthy {industry} expertise to energy monetization for purchasers corresponding to Qingdao Broadcasting System (QBS). The partnership with Huawei Cloud allows QBS to effectively produce digital avatar movies and elevate its enterprise to new ranges. Certainly one of China’s most influential TV stations leverages the highly effective content material distribution of Huawei’s cloud media providers to evolve into an OTT platform. The evolution catalyzes important consumer and income progress.
On the summit, clients and companions from the worldwide M&E {industry} additionally shared their journey with Huawei Cloud and their enterprise improvements supported by Huawei Cloud. These real-world improvements are testomony to this robust partnership that performs a key position within the world M&E transformation.
Earlier than the conclusion of the summit, Huawei Cloud joined clients and companions corresponding to Ateme, Goose, Hares Media, Mobvoi, Haiper, Xsuperzone, Mangomolo and Checksub to formally launch the M&E ecosystem alliance. Designed to foster the sharing of sources and complementary benefits in AIGC manufacturing and OTT providers, the alliance drives collective progress and success throughout the {industry}.
Going ahead, Huawei Cloud stays devoted to shifting ahead with its world clients and companions to assist the M&E {industry} attain new heights.
