October 13, 2006: Apple launches its restricted version iPod nano (Product) Pink Particular Version music participant and 10% of its income will go to the battle in opposition to AIDS in Africa.
Created in partnership with U2 singer Bono and activist and lawyer Bobby Shriver, it’s the first of many philanthropic merchandise from Apple. “We’re delighted that Apple presents its prospects the choice of purchase a crimson ipod nano and assist girls and kids affected by HIV/AIDS in Africa,” says Bono in an announcement.
(Product) Pink iPod nano launched
The crimson iPod nano was only the start of Apple’s efforts with Bono’s charitable initiative. In subsequent years, the corporate created a spread of merchandise to learn the World Fund to Combat AIDS, Tuberculosis and Malaria.
For instance, a one-of-a-kind crimson Mac Professional. offered at sotheby’s for $977,000. A design by Jony Ive (Pink) Desk Bought for $1,685,000. And extra reasonably priced objects like crimson leather-based iphone circumstances It additionally got here out in restricted editions. Right now, Apple often sells iPhones, Apple Watches, and different merchandise in putting crimson colours, and (Pink) has expanded its mandate to battle pandemics together with COVID-19.
After partnering with the nonprofit for greater than a decade, “Apple has generated practically $250 million for the World Fund to assist HIV/AIDS applications,” the group stated in a 2021 press launch in regards to the (Pink) variations of the iPhone 13 and iPhone 13 mini.
The particular relationship of U2 and Apple
U2’s partnership with Apple goes again even additional. Steve Jobs’ outdated pal Bono and his band beforehand teamed as much as launch an iPod with the theme of U2. Apple additionally used the band’s music in a memorable iPod business.
Bono even purchased Jobs’ residence on Central Park West in New York Metropolis from the Apple co-founder for $15 million.
Regardless of this relationship, Jobs could possibly be a troublesome negotiator. And he by no means appeared significantly inquisitive about philanthropy. That made him much less probably to assist Bono’s charity within the curiosity of constructing Apple a “power for good.” Specifically, Jobs abjectly refused to permit the crimson (Product) iPod nano to be launched beneath the (Apple) Pink identify.
Steve Jobs and Bono argue over the identify
Different firms let their names seem in parentheses for the charity. Nonetheless, Jobs thought that may diminish Apple by making the model appear to be an afterthought. The argument between Jobs and Bono grew to become heated – “to the purpose of screwing you,” in line with biographer Walter Isaacson – earlier than they agreed to sleep on it.
Ultimately, they reached an settlement. Jobs let Bono name the product no matter he needed in his personal advertisements, however Apple would not use something with (Apple) Pink written in it in Apple shops. In each case I’ve seen, the machine was named iPod nano (Product) Pink Particular Version.
“Steve could be glowing,” Bono later recalled.
Remembering the crimson iPod nano
Did you will have this crimson iPod or another restricted version Apple gear? Go away your feedback under.
